Monthly Archives: July 2013

Lexington Ky email marketing

Is There a Future for Email Marketing?

Given that engagement stats regarding emails are very low, and an average user only opens 20% of the emails sent to them for marketing different products, things do not look good for email marketing in this regard. In a world where social media, local SEO, video marketing, and a variety of other tactics are booming, email marketing seems to be on the decline. However, a large number of marketing specialists seem to be hopeful about the future of email marketing, and discuss the new trends in this sub sector with great enthusiasm. In this bog post, we will discuss the things that are going against and in favor of email marketing.

Factors Against Email Marketing

  1. You only have a few seconds to grab the reader’s attention through the subject line or you end up being deleted without being read.
  2. Most automated emails do not make it past the filters and end up in the trash can automatically.
  3. People have grown tired of email marketing and only open 20% of the emails sent to them as stated earlier.
  4. People are more careful about giving out their email addresses on random websites and do not subscribe to mailing lists that easily.
  5. Emails talk ‘to’ potential and existing customers and not ‘with’ them. When it comes to email marketing, there is no such thing as a two way communication. Most emails mention contact details and tell the users not to reply to the email as it was auto-generated. In a world where customer engagement is key, this one way communication is hurting email marketing’s cause.

Factors in Favor of Email Marketing

  1. The costs are very low for email marketing and therefore the ROI is high.
  2. The number of people that unsubscribe from mailing lists is very low. This means that once you have a subscription, you can send them daily or weekly emails without the fear of them unsubscribing from your mailing list. The user may not read all your emails, but at least some will catch their attention.
  3. New innovations in email marketing tools are consistently being introduced in the market. This shows that business owners and marketers still believe email marketing to be an effective medium and are still investing in it.
  4. Email marketing has evolved over the years into a medium that can pin point and target highly qualified prospects. In most cases, the emails are sent to subscribers that already purchased the company’s products and/or services, so you know they belong to your target market.

The Future for Email Marketing

On one hand, email marketing is not bringing in a significant amount of business for companies, but on the other hand, the investment required for an email marketing campaign is so low that the ROI is always good. If we consider this factor alone, an email marketing campaign specially for a small business sounds like a great idea. Given that new and improved tools related to email marketing are being introduced, and more and more people consider it a safe investment, it can be concluded that email marketing is not going anywhere for the time being.

What is your opinion on email marketing? Let us know through the comments section and feel free to contact us for more details.

Lexington ky SEO

4 Reasons Why Local SEO is All the Rage

At the time this post is being written, local SEO services are in high demand and small businesses are more interested in targeting customers in their immediate vicinity as compared to targeting those situated far away. The popularity of local SEO among small businesses such as restaurants, retail outlets, and pizza shops etc. can be attributed to a number of factors including:

1. Increase in M-Commerce Activity
With the exponential increase in smart phone and tablet users, e-commerce and m-commerce activity is at an all time high. When people find themselves in a commercial area, they do not ask for directions to the best restaurant or the best outlet, they Google them. If you are locally optimized, your name will pop up before that of your competitor from across the street, and the visitors to the area will come to your shop first.
The number of searches for local businesses is up 58% this year, and the numbers at the end of the year will be much greater. It is a good idea to optimize your business locally, and to get better foot traffic in your brick and mortar store as a result.

2. Increase in SEO Competition
If you own a pizza shop in Lexington, KY and are looking to get your website optimized for the hottest relevant keywords in the US, your time and effort will be wasted. Every day, 1000s of new pizza shop websites go live and they are all competing for the same keywords. However, local SEO provides a better and smarter alternative.
As a business owner in Lexington, KY, you do not need to rank higher for the US or even for the state, unless you have a way to make your products available throughout the country. Local SEO enables you to target a much realistic market where the clients are located close to you and you can physically make your products and/or services available to them.
Through local SEO, you gain highly qualified and convertible smart traffic on your website.

3. Low Costs
Local SEO also makes sense due to its low costs. Let’s face it, small businesses in Lexington, KY, do not have deep pockets. They are on a limited budget and are looking to make conservative and smart investments. Local SEO is an investment that brings more traffic to their websites and more foot traffic to their stores, and thus has a higher ROI. If you do not go for local SEO and wish to dominate the rankings in the US or in the world, you will have to invest a lot more than you can afford, and the traffic you gain may not be the traffic you are targeting.

4. Enhanced Features
Google and other search engines are offering enhanced features for local SEO, such as your location displayed on a map, user testimonials and reviews about your business, and pictures of your outlet. These features make it easier for your clients to find you and form a positive impression of you before they set foot in your shop.
Feel free to share your thoughts and opinions about local SEO in the comments section. Contact us if you need more information.

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