Monthly Archives: August 2014

Geospatial Social Media Marketing

Geospatial Social Media Marketing

You’ve probably heard this word many times and thought it meant something about location. It actually does; geospatial analysis is analyzing data that is associated to a specific location. Many businesses that have social media profiles or blogs now target their audience based on their geospatial location. Today we will cover what geospatial social media marketing means and its importance in helping your SME grow.

Geospatial Marketing

Let us start by giving you an example of a business that offers custom print t-shirts online in Lexington, Kentucky. Let’s call the business PrinTees and consider they have accounts on Facebook, Twitter, and YouTube. Now there are basically two major aspects in social media marketing; profile marketing and PPC. Profile marketing is fairly simple to understand because you’ll be promoting your brand and products through your profile. Pay Per Click (PPC) ads are quite straightforward as well; you pay, you get your ad placed, simple as that.

Profile Marketing

Now for PrinTees to increase its followers and potential market, it has to optimize the content on its profile for SEO purposes. But to boost conversions, PrinTees will have to optimize its content for search engine results from Lexington, KY. That way, PrinTees will rank higher in local search engines and listings when people search for ‘custom print t-shirts Lexington’. This, in essence, is known as geospatial marketing, because you are optimizing your profile for a specific location. That way, PrinTees may not get as many likes or followers or visits, but their conversion rate will definitely increase.


PPC, on the other hand, involves paying an amount for an ad that can be placed based on what specifics you provide. For example, if PrinTees does PPC marketing for Lexington, KY, then their ads will be visible to Facebook, Twitter, and YouTube users that are in Lexington. This increases brand visibility because every other person on social media in Lexington will at least know about PrinTees and their offerings. This exposure can go a long way in growing a potential market base that is easy to convert into leads.


If PrinTees were to spend aimlessly on social media marketing, they would, have thousands of followers and subscribers across Facebook, Twitter, and YouTube. Their website traffic will increase, but when the traffic realizes that they only offer printed t-shirts in Lexington, it will just steer away. What does that mean for PrinTees? It means that their bounce rate is high.

Usually when the bounce rate is high, marketers tend to optimize their website or content even more. But in the case of PrinTees, it’s not like that. Had PrinTees invested in geospatial social media marketing, then the results would’ve been different.

While they wouldn’t have the same number of followers of subscribers, but the people that did covert into potential market would easily be converted into sales. This way, PrinTees may not be getting unprecedented exposure, but they are growing in sales. That’s what matters at the end of the day and that’s what geospatial marketing delivers.

How Your Blog Can Become the Talk of the Town

A blog is the staple of every brand’s online identity. Even if you’re a blogger working towards making a personal statement, it’s important to get your name out into the market. Creating a blog takes a lot of time and effort from designing the page layout, creating original content and delivering value to readers. The real battle however is reaching out to users and expanding your reach.

Bookmarking Sites

If you want to increase your reach then Bookmarking sites are the place to be. Stumble Upon with its Paid discovery feature is a gat place to begin if you’re looking to increase the number of clicks towards your website. Reddit is another great example of a bookmarking site where you can create subreddits to engage with users. Digg and Delicious are other social sharing catalysts you should have on your list.

Social Media

While this is a given, you need to play to your strengths in a smart way. Reach out to individuals on your personal pages and tweet about your posts at least once every day. If you want to make the most of the SEO benefits, then Google + will have to be focused on.

If your blog is of a more visual nature with lots of project photos or graphics, then Pinterest is an amazing platform to share it on. Instagram can be similarly benefiting.

Create Good Content

This is perhaps the most important factor of them all. Content was crowned king for a reason and not just anyone is given royalty status. When it comes to content marketing, you need to bring out the big guns and deliver unique, fresh snack worthy content that will provide value to your user.

Once you’ve done this, pull up your sleeves and do it the next day, then the next and the next. Your blog isn’t a one hit wonder. You will have to create content of a stellar level repeatedly and reach out to users repeatedly in order to make a dent in the shield of the internet.

Find Other Bloggers

Asking for help and advice from your peers is always a good idea. They will already know how to handle the scenario based on your target market and may even send you a shoot-out in the form of a link. Even if you don’t get the coveted link, you can always ask them for suggestions on your content and what you can do to improve on it.

Joining a blogging community is always a good idea where information flows freely and you can communicate easily. You can even start by guest blogging on other blogs to help get your name out on the internet. This way, readers may just find themselves on your page.


This dreaded monster is not as fearsome as it seems. Remember to share on Google + so you can make the most of the authorship feature, use the keyword tool to help reach out to your target market in a more effective way and use Analytics to see how users are reaching you. Find your strengths and your weaknesses and adjust your strategies accordingly. Remember that Images can be optimized for keywords as well using Alt tags.

Ultimately, its persistence and quality that will help you get through. Make sure to deliver content that is original and engaging and keep delivering it every day. This way your blog will gain the exposure it so rightly deserves.

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