As we enter the final quarters of 2014, it’s time we review how our content marketing efforts have performed. You must already be familiar with the Penguin and Panda algorithms of Google. But if you’re not, here is what you should know:
Penguin – Degrades content on your website that is similar to what other websites already have (plagiarism to be precise).
Panda – Devalues websites and content that does not offer the end user any engaging experience.
We know that there has been a lot of talk about the Penguin and Panda and it just can’t be summarized into two lines. But that’s everything you need to know about the algorithms to make sure you dominate Google and other search engines with powerful and quality content.
Now let’s get to the part where we help you realize what your potential market needs and how you can meet them with content. To make it clear, we won’t discuss articles or blogs here because you already know what to do with them. It’s the other aspects of your content that you need to focus on in 2014 to make your website a high traffic generator.
Whether you are selling a product or service online or offline, or run a website with viral content, you will need a combination of content, including:
Product Descriptions – PDs today are not just about what a product is and what specifications it has. If you have a product or service that deserves more content, then do that. In your PDs, write what you think makes this product exclusive and better than the others.
PPC Ads – PPC ads can help you boost sales more effectively than any other content. For example, if you are selling portable fridges in Lexington, KY, then your social media ads and PPC on Google should leverage on the location. This allows your products and services to be viewed by people in your target market. As a result, you will have more relevant leads that can be easier to convert.
Landing Pages – A landing page is basically a one-page website that converts your PPC traffic into leads and eventually sales. A landing page is where your marketing skills truly come to play. Landing pages should be precise, to the point, and must clearly outline any offers or discounts or coupons that you are providing for your products and services.
Newsletters – Newsletters can be exceptionally useful for websites with viral content or service providers that operate in trending industries and markets. A newsletter is basically an email with all your latest content, offers, and products presented in a stylish layout that helps in retaining traffic. If you think email marketing is dead, then you probably don’t realize the effect that newsletters have on potential consumers. You can also incorporate landing pages with newsletters for more direct marketing.
Sales Letters – Sales letters can either be targeted for potential investors, or potential consumers, depending on what level of the organizational chart your website or business is on. Sales letters have to have a punch in them that inspires, not forces, your potential market to take action. In other words, a sales letter is your key to boost sales without incorporating a sales pitch.