At the time this post is being written, local SEO services are in high demand and small businesses are more interested in targeting customers in their immediate vicinity as compared to targeting those situated far away. The popularity of local SEO among small businesses such as restaurants, retail outlets, and pizza shops etc. can be attributed to a number of factors including:
1. Increase in M-Commerce Activity
With the exponential increase in smart phone and tablet users, e-commerce and m-commerce activity is at an all time high. When people find themselves in a commercial area, they do not ask for directions to the best restaurant or the best outlet, they Google them. If you are locally optimized, your name will pop up before that of your competitor from across the street, and the visitors to the area will come to your shop first.
The number of searches for local businesses is up 58% this year, and the numbers at the end of the year will be much greater. It is a good idea to optimize your business locally, and to get better foot traffic in your brick and mortar store as a result.
2. Increase in SEO Competition
If you own a pizza shop in Lexington, KY and are looking to get your website optimized for the hottest relevant keywords in the US, your time and effort will be wasted. Every day, 1000s of new pizza shop websites go live and they are all competing for the same keywords. However, local SEO provides a better and smarter alternative.
As a business owner in Lexington, KY, you do not need to rank higher for the US or even for the state, unless you have a way to make your products available throughout the country. Local SEO enables you to target a much realistic market where the clients are located close to you and you can physically make your products and/or services available to them.
Through local SEO, you gain highly qualified and convertible smart traffic on your website.
3. Low Costs
Local SEO also makes sense due to its low costs. Let’s face it, small businesses in Lexington, KY, do not have deep pockets. They are on a limited budget and are looking to make conservative and smart investments. Local SEO is an investment that brings more traffic to their websites and more foot traffic to their stores, and thus has a higher ROI. If you do not go for local SEO and wish to dominate the rankings in the US or in the world, you will have to invest a lot more than you can afford, and the traffic you gain may not be the traffic you are targeting.
4. Enhanced Features
Google and other search engines are offering enhanced features for local SEO, such as your location displayed on a map, user testimonials and reviews about your business, and pictures of your outlet. These features make it easier for your clients to find you and form a positive impression of you before they set foot in your shop.
Feel free to share your thoughts and opinions about local SEO in the comments section. Contact us if you need more information.