A blog is the staple of every brand’s online identity. Even if you’re a blogger working towards making a personal statement, it’s important to get your name out into the market. Creating a blog takes a lot of time and effort from designing the page layout, creating original content and delivering value to readers. The real battle however is reaching out to users and expanding your reach.
If you want to increase your reach then Bookmarking sites are the place to be. Stumble Upon with its Paid discovery feature is a gat place to begin if you’re looking to increase the number of clicks towards your website. Reddit is another great example of a bookmarking site where you can create subreddits to engage with users. Digg and Delicious are other social sharing catalysts you should have on your list.
While this is a given, you need to play to your strengths in a smart way. Reach out to individuals on your personal pages and tweet about your posts at least once every day. If you want to make the most of the SEO benefits, then Google + will have to be focused on.
If your blog is of a more visual nature with lots of project photos or graphics, then Pinterest is an amazing platform to share it on. Instagram can be similarly benefiting.
Create Good Content
This is perhaps the most important factor of them all. Content was crowned king for a reason and not just anyone is given royalty status. When it comes to content marketing, you need to bring out the big guns and deliver unique, fresh snack worthy content that will provide value to your user.
Once you’ve done this, pull up your sleeves and do it the next day, then the next and the next. Your blog isn’t a one hit wonder. You will have to create content of a stellar level repeatedly and reach out to users repeatedly in order to make a dent in the shield of the internet.
Find Other Bloggers
Asking for help and advice from your peers is always a good idea. They will already know how to handle the scenario based on your target market and may even send you a shoot-out in the form of a link. Even if you don’t get the coveted link, you can always ask them for suggestions on your content and what you can do to improve on it.
Joining a blogging community is always a good idea where information flows freely and you can communicate easily. You can even start by guest blogging on other blogs to help get your name out on the internet. This way, readers may just find themselves on your page.
This dreaded monster is not as fearsome as it seems. Remember to share on Google + so you can make the most of the authorship feature, use the keyword tool to help reach out to your target market in a more effective way and use Analytics to see how users are reaching you. Find your strengths and your weaknesses and adjust your strategies accordingly. Remember that Images can be optimized for keywords as well using Alt tags.
Ultimately, its persistence and quality that will help you get through. Make sure to deliver content that is original and engaging and keep delivering it every day. This way your blog will gain the exposure it so rightly deserves.