In a nutshell, online reputation management, or ORM as it’s known, is the practice of making people and businesses look their best on the Internet. To accomplish that, people need to control their online search results because they frequently contain inaccurate, misleading or outdated material which can adversely influence how web searchers view them.
But controlling search results isn’t the only goal of online reputation management. Since where someone lives, their income and their marital status all affect the perception of a person, it’s important to prevent private information from being made public, as well.
Online reputation management became necessary with the advent of social networks, online forums, blogs and other forms of online communication and information sharing. But since current laws are insufficient to prevent total strangers from damaging your online reputation or harvesting your private information, online reputation management is now critical.
Understand everything that is online about
you or your business.
Get more authentic, original reviews from
Negative search results can affect you and your livelihood. Suppress them.
Keep your private data off of the Internet.